How Modular Helps Developers Meet an Important Demographic: Gen Z

The increase in multifamily development in recent years is projected to deliver over half-a-million new units nationally in 2024. And with the oldest members of Generation Z turning 27 this year, younger generations will make up a substantial portion of the renter population that will inhabit these spaces. As a result, multifamily developers must reevaluate the unique needs of this soon-to-be-dominant renting demographic – and anticipate what they will demand from current and future housing options as a generation shaped by the pandemic, climate change, and increased affordability issues.